

The increase of Rs 2 per litre translates into a range of 3-4 per cent hike in MRP (maximum retail price) which is much lower than average food inflation, the Gujarat Cooperative Milk Marketing Federation (GCMMF) said in a release.
The Anand, Gujarat headquartered federation markets dairy products under the popular ‘Amul’ brand.
“GCMMF, the marketer of milk and milk products under the brand name of Amul, has increased the prices of fresh pouch milk by Rs 2 per litre effective from May 1, 2025, in all markets across the country,” said the federation.